The best HubSpot alternatives are for teams that started on the free CRM, grew into the paid tiers, and now pay for a suite when they use a pipeline. HubSpot earns its place on shortlists with a CRM that is easy to start and a marketing, sales, and service stack that works under one login. The friction shows up later, when a feature the team needs sits in the next tier up, a second Hub gets added to unlock it, and the seat count has doubled against the price first quoted.
The six platforms below are ranked on what matters once a team decides to look elsewhere: how much of HubSpot’s bundle it was really using, how easily the data model bends to the business, and what the invoice looks like a year after the switch.
The ranking
- Attio: best for a team that wants its CRM shaped around its own business instead of around a set of Hubs.
- Zoho CRM: best for a team that wants a broad suite at a lower per-seat price.
- Pipedrive: best for a sales team that only ever needed a clear pipeline.
- monday CRM: best for a team whose deals hand off into project delivery.
- Freshsales: best for a small sales team that wants a phone, email, and AI scoring in one plan.
- Close: best for a high-volume outbound team that lives on calls and email.
What to settle before you switch
A free HubSpot account moves to a new system in an afternoon. A three-year-old paid one takes more thought, and four questions decide how the move goes.
- How much of the suite is in use. List the Hubs and tiers you pay for, then the features each team opens weekly. Teams that use only the CRM side are the ones who gain most from leaving.
- Where marketing lives. Forms, landing pages, and email campaigns often run on HubSpot too. Decide whether they stay put and sync to the new CRM, or move as well.
- How the data model will bend. HubSpot’s standard objects cover most sales motions. A business with subscriptions, partners, or accounts that relate to each other in unusual ways needs a system where custom objects are a normal part of setup.
- What the account costs a year out. Price the seats you will have in twelve months, plus the add-ons you expect to need, and compare that with the first quote.
For the same platforms weighed on cost across a full contract term, our ranking of the top CRM software goes deeper on tier escalation and who owns the admin work.
Comparison
| Rank | Platform | Best for | Data model | Entry pricing |
|---|---|---|---|---|
| 1 | Attio | A CRM shaped around the business | Custom objects on every plan | Free, then $35, then $79 per seat/month |
| 2 | Zoho CRM | A broad suite at a lower price | Custom modules | $14, $40, $52 per user/month |
| 3 | Pipedrive | A clear, simple pipeline | Fixed core with custom fields | From $14 per seat/month |
| 4 | monday CRM | Deals that hand off to delivery | Boards | $12, $17, $28 per seat/month |
| 5 | Freshsales | Calling and AI scoring in one plan | Custom fields and modules | See Freshworks pricing |
| 6 | Close | High-volume outbound | Custom fields and activities | See Close pricing |
The best HubSpot alternatives
1. Attio
Best for: a team that wants its CRM shaped around its own business instead of around a set of Hubs.
Attio is the agentic CRM, and its fit for a team leaving HubSpot comes from the data model. Objects, attributes, and lists are set up around how the company sells, so a subscription business, a marketplace, or a fund tracks what it needs without squeezing it into predefined records. Email and calendar sync build person and company records from inbox history, and automations can be described in plain language and run from the same workspace.
Key features:
- Custom objects let a team model partners, subscriptions, or any record type that fits its business.
- Ask Attio answers questions across calls, notes, emails, and records, and drafts follow-ups from that context.
- Workflows automate routing and follow-ups, and can be described in plain language.
- The API and MCP server connect the CRM to the rest of the stack.
Consider: marketing automation such as landing pages and campaign email is not part of Attio, so a team that runs its marketing in HubSpot will connect a separate tool for that work. Pricing: free for up to three seats; Plus $35 and Pro $79 per seat per month billed annually; Enterprise quoted. Learn more: attio.com
2. Zoho CRM
Best for: a team that wants a broad suite at a lower per-seat price.
Zoho is the closest in spirit to HubSpot’s all-in-one pitch, with sales, marketing, and support products that connect to one another. The per-seat price is lower, and the customization depth is higher than most teams expect: custom modules, Blueprint process enforcement, and workflow rules cover a lot of ground without code.
Key features:
- Custom modules model records beyond the standard lead, contact, and deal set.
- Blueprint requires specific fields and actions before a record can move to the next stage.
- Zia, the built-in AI assistant, predicts deal outcomes and flags anomalies in sales data.
- Cadences run multi-step follow-ups that branch on how a lead responds.
Consider: the suite has many products, and the interface reflects that. Expect more setup time than with a leaner tool. Pricing: Standard $14, Enterprise $40, and Ultimate $52 per user per month billed annually; monthly billing adds 25% to 52%.
3. Pipedrive
Best for: a sales team that only ever needed a clear pipeline.
Pipedrive is built around the visual pipeline and the daily activities that move a deal along. A team that adopted HubSpot for its CRM and never touched the marketing or service Hubs gets the same pipeline view, email sync, and automation for a smaller bill.
Key features:
- The drag-and-drop pipeline supports multiple pipelines for different products or teams.
- Two-way email sync logs conversations against the right deal.
- The AI Import Assistant maps spreadsheet columns to Pipedrive fields during setup.
- Workflow automation covers routing and reminders from the Growth plan up.
Consider: marketing tools are lighter and sold as add-ons, so teams that relied on HubSpot for campaigns will need a separate tool. Pricing: plans from Lite at $14 per seat per month; add-ons such as LeadBooster are priced separately.
4. monday CRM
Best for: a team whose deals hand off into project delivery.
monday CRM sits on the same board structure as the company’s work management, so a signed deal and the onboarding project can share one record. For services firms and agencies, that removes the sync between a CRM and a separate project tool.
Key features:
- Code-free boards model leads, accounts, and deals in table or kanban views.
- Deal Insights flags inactive or slowing deals.
- Automation recipes cover lead intake, assignment, and stage changes.
- AI agents handle lead sourcing, meeting prep, and pipeline monitoring.
Consider: boards are a different mental model from relational CRM objects, so complex account hierarchies take more thought to set up. Pricing: Basic $12, Standard $17, and Pro $28 per seat per month billed annually, with a three-seat minimum.
5. Freshsales
Best for: a small sales team that wants a phone, email, and AI scoring in one plan.
Freshsales comes from Freshworks and is aimed at small and mid-sized sales teams. It bundles a built-in phone, email sync, sequences, and Freddy AI lead scoring, so a team gets calling and prioritization without extra subscriptions.
Key features:
- A built-in phone places and logs calls from the browser or mobile app.
- Freddy AI scores contacts and tags open deals with a predicted outcome.
- Sequences run email, call, SMS, and task steps in order.
- Built-in deduplication resolves repeated contact records.
Consider: AI forecasting and deeper analytics sit on the Enterprise plan, and Freddy works only from data already stored in the CRM. Pricing: tiered plans, listed at freshworks.com.
6. Close
Best for: a high-volume outbound team that lives on calls and email.
Close keeps calling, email, and SMS inside the lead record, so every touch is logged without a rep entering it. Power and predictive dialers, sequences, and call transcription are built for teams making a lot of first conversations each day.
Key features:
- Cloud calling includes a power dialer, with a predictive dialer on higher plans.
- Calls are logged, recorded, and transcribed against the lead.
- Workflows run multi-channel cadences triggered by lead status.
- Smart Views save filtered lists to prioritize each day’s work.
Consider: it is built for sales teams, so a company that wants marketing and support tools in the same system will look elsewhere. Pricing: tiered plans, listed at close.com.
FAQs
Can HubSpot and a new CRM run side by side?
Yes, and it often makes the move easier. Many teams keep marketing forms and email on HubSpot, sync new leads into the new CRM, and move sales first. Once the sales team has settled, the remaining marketing use can be reviewed on its own schedule.
How should contact data be prepared for the move?
Export the objects and properties people use weekly, then archive the rest. Merge duplicates before the import, because most systems carry them across as they are. A smaller, cleaner set of records makes the first month in the new system easier to trust.